Tricks of the Trade(mark)

Recent Episodes

Trademark Registration: More Valuable in a Crisis Than Ever Before

Posted April 29, 2020 • 00:04:32

In these challenging times with this crisis upon us, Erik shares several key reasons why now is especially the time to protect your brands, intellectual...

Adapting to the COVID-19 Crisis for Small Businesses

Posted April 22, 2020 • 00:07:38

Erik shares some inspirational stories and examples of how his clients and family businesses are handling and adapting creatively to our crisis while...

Three Key Brand Protection Steps If You Are Starting a Business Right Now

Posted April 15, 2020 • 00:04:35

In this episode, Erik shares three straightforward but crucial brand protection tips for anyone starting a new business. Listen to hear more about these...

Is This a Trademark Scam?

Posted April 8, 2020 • 00:04:38

Unfortunately, the volume of trademark scams is growing. Erik is determined to do all he can to put them out of business, and talks about his new site...

Announcing the Release of My First Book, Building a Bold Brand

Posted April 1, 2020 • 00:04:54

Erik announces his new book, Building a Bold Brand, http://buildingaboldbrand.com and shares with listeners why motivated him to write it. Erik also...