Tricks of the Trade(mark)

Recent Episodes

How to Trademark a Podcast Name

Posted June 3, 2020 • 00:05:02

Podcast names are eligible for trademark protection just like any other product or service brand name. Listen as Erik shares details for protecting...

Brand Management Checklist for a Time of Crisis

Posted May 27, 2020 • 00:05:36

As all businesses are facing crisis right now due to COVID-19, Erik shares some keys for brands and businesses to navigate these choppy waters.

Keeping a Brand Centered in a Time of crisis

Posted May 20, 2020 • 00:05:18

Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus or something else, including a reflection on the core values...

Roundup of Recent Trademark News

Posted May 13, 2020 • 00:06:20

For the first time in history, the USPTO’s Trademark Public Advisory Committee (TPAC) met virtually due to coronavirus. Despite a drop in recent filings,...

USPTO Changes for Trademark Filers Due to COVID-19

Posted May 6, 2020 • 00:07:18

Did you know that filing deadlines can now be extended by the USPTO office and fee penalties may be waived? Erik explains some of the details in this...