Tricks of the Trade(mark)

Recent Episodes

Corona Virus Trademarks Are Likely a Waste of Time and Money

Posted March 25, 2020 • 00:05:42

Did you know that some are trying to capitalize on the Corona virus crisis? “I survived Corona Virus” is one recent USPTO trademark application...

Five Tips to Managing a Brand in a Time of Crisis

Posted March 19, 2020 • 00:07:10

The COVID-19 virus is dramatically affecting and challenging every aspect of our lives and businesses. Stay true to your core values and communicate...

You Won’t Believe These Trademarks Are Registered and Not Generic

Posted March 11, 2020 • 00:06:01

Did you know that Xerox, Kleenex, Popsicle and Velcro are all registered trademarks, while aspirin used to be, but is now generic? In this episode,...

USPTO Rules on Electronic Filing and Specimen Requirements

Posted March 4, 2020 • 00:06:26

Recent USPTO regulations will impact trademark applicants and filers. For example, all applicants, even when represented by counsel, must provide their...

Trademark Protection Toolkit

Posted February 26, 2020 • 00:05:48

To be prepared for emergencies, one often carries a toolkit or multi-tool. In this podcast, Erik uses explains the different components that make up...