Tricks of the Trade(mark)

Recent Episodes

What Is a Request to Divide a Trademark Application

Posted November 30, 2022 • 00:04:13

The USPTO trademark application process has many steps and possibilities, one such step is a “Request to Divide” an application and split it into...

Think Like a USPTO Trademark Examiner Does

Posted November 23, 2022 • 00:04:02

What does an examiner at the USPTO consider when they review a trademark application? And how does it impact drafting and filing an application to register...

The Biggest Change to Trademark Applications in Many Years

Posted November 16, 2022 • 00:04:28

Beginning in December 2022, the USPTO is implementing the most significant change to the trademark application process in many years. Listen for more...

Protecting a Law Firm Brand

Posted November 9, 2022 • 00:03:31

Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the...

5 Things Yoga Taught Me About Trademarks

Posted November 2, 2022 • 00:05:26

What lessons from practicing yoga can be applied to trademarks? Erik shares some of his insights in this week’s Tricks of the Trade(mark). For more...