Tricks of the Trade(mark)

Join Erik Pelton on the Tricks of the Trade(mark) podcast to learn all about trademarks. Get expert insights and stay ahead in the industry.

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Recent Episodes

The Power of Brand Jingles

Posted January 4, 202300:03:25

A great tool for brands to connect with customers is a catch jingle. Listen for more about some great jingles and why they are so valuable.

The...

What is an Assignment of Ownership?

Posted December 28, 202200:03:41

Ownership changes and transfers for trademark applications and records can be quite complex. In this episode, Erik shares some of the key terms and...

Lookout for the Latest Trademark Scam using USPTO Letterhead

Posted December 21, 202200:02:42

Trademark scams continue to proliferate. Listen for details about the latest details on scams using the USPTO’s seal and letterhead. For more about...

Top Trademark Trends of 2022

Posted December 14, 202200:09:28

Hear our recap of the biggest trademark stories of 2022, including the USPTO backlog, the Queen of Christmas, Supreme Court cases, metaverse and NFT...

World Cup 2022 Trademark Stories

Posted December 7, 202200:04:26

The FIFA World Cup tournament is one of the biggest athletic and global events in the world. With the tournament underway, Erik shares some insights...