Tricks of the Trade(mark)

State vs. Federal Trademark Registration

When you register your trademark with the USPTO, you get protection in all 50 states. However, there are instances where state trademark protection...

Trademark Applications: What You See vs. What You Don’t

There is a lot of information available on the USPTO website when reviewing the records for a trademark application or registration. However, there...

Brand Protection Cheat Sheet

Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. For more, see

#1 Tip When Applying for Trademark Registration

Over the years, Erik has shared dozens of trademark registration tips. In this episode, he reveals the most important one.

The post

Trademarks in the Cloud

The USPTO recently announced that trademark registration certificates will no longer be automatically printed and mailed on paper. What does that mean...