Tricks of the Trade(mark)

Recent Episodes

3 Steps to Protect Your Brand in the New Year

Posted January 19, 2022 • 00:05:28

As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection.

The post

Top Trademark Trends of 2021 and 2022 Preview

Posted January 12, 2022 • 00:11:33

In this annual review of the year in trademarks, Erik discusses key trademark developments from 2021 – including the Trademark Modernization Act (TMA),...

An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute

Posted January 5, 2022 • 00:05:40

What does Benjamin Franklin have to do with trademark protection and trademark disputes? Erik shares five reasons why trademark registration at the...

The Recipe for Strong Trademark Protection

Posted December 29, 2021 • 00:04:51

Did you know that the recipe for storing trademark protection requires just a few ingredients? In this episode, Erik discussed those ingredients and...

Tips for Brainstorming New Business and Brand Names

Posted December 22, 2021 • 00:06:16

Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names...