Tricks of the Trade(mark)

Recent Episodes

Super Bowl LVII Trademark Preview

Posted February 8, 2023 • 00:07:51

The big game this Sunday features many trademark stories, from the quarterbacks to the Kelce Brothers, and much more. Listen as Erik breaks down the...

Data Demonstrates the Value of a Trademark Attorney

Posted February 1, 2023 • 00:03:22

A recent study, Lessons from USPTO Trademark Prosecution Data, uses data from the USPTO records over four decades to show that working with an attorney...

Behind the Scenes of Our Trademark Videos and Podcasts

Posted January 25, 2023 • 00:05:06

Take a tour to find out how our trademark videos and podcasts are made! Erik shares the video and podcast recording studio details and specifics regarding...

Celebrating 10 Years of sofTMware®

Posted January 18, 2023 • 00:02:44

Did you know that we created a free secure online tool for tracking USPTO applications and registrations? We launched sofTMware® 10 years ago and now...

Will AI change trademarks?

Posted January 11, 2023 • 00:04:01

Artificial Intelligence (AI) and ChatGPT has been the new a lot lately. How might it impact the world of trademarks and trademark attorneys? Listen...