Tricks of the Trade(mark)

Recent Episodes

EMP&A by the Numbers: 4000 Trademark Registrations

Posted March 15, 2023 • 00:03:44

This week, we reflect on some milestones, including more than 4,000 client trademark registrations at the USPTO and more than 100 five-star reviews...

Why Some Trademarks Receive More Protections Than Others

Posted March 8, 2023 • 00:07:24

A trademark can be anything that indicates the source of a business’ products or services. However, not all trademarks are created equal – which...

Another Trademark Scam: Beware of Calls Claiming to Be From USPTO

Posted March 1, 2023 • 00:04:20

Recently a new scam targeting trademark filers features telephone calls purporting to be from USPTO examiners. This is yet another reason to work with...

Trademark Registration Provides Double Protection

Posted February 22, 2023 • 00:03:37

Registration of a trademark with the USPTO acts like both a smoke detector and a fire extinguisher. The registration works like a detector to help minimize...

Introducing Brands on the Run

Posted February 15, 2023 • 00:02:24

Have you seen our new short videos featuring on location brand and trademark tips You can find Brands on the RunSM on TikTok (