Tricks of the Trade(mark)

Recent Episodes

Patent, Trademark, and Copyright: Definitions and Differences

Posted July 24, 2024 • 00:07:10

What are the distinctions between patents, trademarks, and copyrights? Erik breaks it down in this episode. To schedule a free initial consultation,...

25 Great USPTO Resources

Posted July 17, 2024 • 00:07:35

The USPTO has a wealth of great resources for the general public, and Erik recommends 25 of his favorites in this episode.

The post

What is the Supplemental Register of Trademarks?

Posted July 10, 2024 • 00:03:15

In this episode, Erik breaks down the key differences between the supplemental and principal registers and what types of trademarks reside in each.

The...

Liquid Death: Bold Branding Example

Posted June 26, 2024 • 00:02:06

From their macabre name to their clever slogan—and everything in between—Liquid Death’s provocative branding is all about follow through, as Erik...

25 Trademark Rarities You Ought to Know About

Posted June 19, 2024 • 00:05:48

The world of trademarks is vast, and contains many rare elements. Erik shares 25 examples in this episode