Tricks of the Trade(mark)

Recent Episodes

The Trademark Protection Decathlon

Posted July 28, 2021 • 00:06:59

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Having Trademark Registration is Like Double Insurance for Your Brand

Posted July 21, 2021 • 00:05:55

Trademark registration can act like fire insurance, smoke detectors, and fire extinguishers to safeguard your brand. In this episode, Erik explains...

50 Ways to Use Your Trademark

Posted July 14, 2021 • 00:05:52

Do you realize that your trademark can be used in many places and many ways? Erik shares more than 50 insightful ways to use, leverage, and strengthen...

Trademarks: A stunning Variety

Posted July 7, 2021 • 00:03:56

Like the incredible amount of flowers that blossom every spring, there is a tremendous variety of trademarks. In this episode, Erik makes a strong analogy...

7 Keys to Branding Success

Posted June 30, 2021 • 00:05:15

There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’...